About Us

Rare Links began with a simple thought, to create a lifestyle every girl dream of when she thinks of jewelry. In a world where every store offers the same designs, quality, and prices, we wanted to build something that stands apart. Something that celebrates individuality —whether you are bold and fearless, calm, and minimal, or a lover of classic elegance.

Our Promise of Quality

Every Rare Links piece is crafted to last. Our base metal is premium stainless steel, known for its strength and durability. Each design is finished with 18K PVD gold plating, a high-end process that bonds gold to metal using vacuum technology, making it five times more resistant to wear than traditional gold plating. We use pure Cubic Zirconia stones for brilliance that rivals real diamonds, ensuring each piece sparkles as bright as you.                             

Affordable Luxury

Luxury should not come with a heavy price tag. At Rare Links, we take pride in being one of the few brands in India offering true 18K PVD gold jewelry at prices that stay within reach. Because every woman deserves jewelry that feels luxurious without compromise.

The Rare Links Lifestyle

We are not just building a jewelry brand we are building a lifestyle. A space where women across India can express their vibe, stay consistent with their aesthetics, and wear jewelry that keeps up with them from boardroom to brunch. At Rare Links, quality is not a choice. It is a promise.

For every vibe, every woman, every day.